Dairy Queen Mystery Blizzard Buddies: Price, Characters & Golden Plushie

Each Mystery Blizzard Buddy costs $6 CAD as an add-on to any purchase at participating DQ locations across Canada, available while supplies last. Launched September 28, 2026, alongside the Spellbound Series, these plushie keychains come in sealed blind packaging, so you will not know which character you got until you unwrap it. Five characters are up for grabs, and the rarest one, the golden Goldie, gives you a chance to win free DQ for a year.

DQ Canada is tapping directly into the blind-box trend with this collection. The plushies are modelled on the iconic Blizzard Treat cup, and each one has its own name and personality. Here is everything verified about the price, the characters and the golden prize.

How the Mystery Blizzard Buddies Work

Mystery Blizzard Buddies are sold in sealed mystery packaging. You pay $6 CAD to add one to any purchase, and the character inside stays a surprise until you open the package. That blind-box mechanic is the whole point: fans are already trading duplicates and hunting for their favourites.

A few practical notes. The Buddies are available at participating locations, so stock and participation can vary from restaurant to restaurant. They are only sold while supplies last, and DQ has given no restock guarantee. As of writing, we have found no reports of the Buddies selling out in Canada, but popular locations could run through their stock quickly.

Meet the Five Characters

There are five Blizzard-inspired characters to collect:

• Flip, the classic Blizzard buddy
• Blizabeth, a sweet and sparkly character
• Blenda, another member of the crew
• Brrrnie, the chilly one
• Goldie, the rare golden plushie

Flip, Blizabeth, Blenda and Brrrnie make up the regular set. Goldie is the chase figure: rare golden plushies have been hidden in select packages across Canada, making it the one every collector is hunting.

The Golden Goldie Prize: Free DQ for a Year

Finding a golden Goldie is more than a collecting win. According to DQ Canada’s official announcement, fans who discover a rare Golden Plushie will have the chance to win free DQ for a year, subject to the official contest rules. DQ has not published the exact number of golden plushies in Canada, so treat the odds as long and enjoy the plushie itself as the guaranteed prize.

Because it is a contest, standard conditions apply. Read the official contest rules linked from DQ’s announcement before claiming, and note that contest eligibility can exclude certain provinces. For the full rundown on how the prize works, see our guide to winning free DQ for a year.

Are the Buddies Still Available?

As of writing, yes. DQ Canada is still advertising the Mystery Blizzard Buddies as available while supplies last, and we found no credible reports of a Canada-wide sellout. That said, “while supplies last” means exactly that: once a location’s stock is gone, it is gone. If you are set on collecting all five, do not wait until the end of the promotion. Pair your visit with the Blizzard menu to plan your order, check current DQ deals to make the trip count, and keep the DQ App handy for Rewards points on your purchase.

FAQs

How much is a Mystery Blizzard Buddy in Canada?

$6 CAD. Each Buddy is sold as an add-on to any purchase at participating DQ locations across Canada, while supplies last.

What are the five Mystery Blizzard Buddy characters?

The five characters are Flip, Blizabeth, Blenda, Brrrnie and the rare golden Goldie. The first four are the regular set; Goldie is the rare chase figure hidden in select packages.

What do you win with the golden Goldie plushie?

Finding a rare golden Goldie gives you the chance to win free DQ for a year, subject to DQ’s official contest rules. Check the official rules for eligibility, claim steps and deadlines.

Are Mystery Blizzard Buddies sold out in Canada?

Not as far as we can verify. DQ Canada still lists them as available while supplies last, and we found no reports of a sellout. Stock varies by location, so call ahead if you are making a special trip.